Fortuna
Fortuna is a localized advertising platform that helps people easily buy, sell, or share goods and services in their region.
- Time to hire – 15 days on average
- Core team – 2 full-stack developers, 1 QA, 1 DevOps engineer, 1 UI/UX designer
- Duration – 4 months
- Budget – NDA
About the company
Fortuna is an online advertising platform that enables individuals and businesses to post, manage, and promote goods and services locally. The system includes tools for campaign scheduling, MP3 upload and tracking, multilingual support, and advanced product management features. Originally launched with limited capabilities, the platform was restructured for stability, performance, and scalability.
Project Overview
Fortuna engaged Intelvision to rescue and optimize a slow, underperforming system with limited functionality. Our team performed a full technical audit, implemented key features like Facebook login, role-based access control, global search, and localization, and optimized infrastructure and database structure.
Through Intelvision’s Talent as a Service, the client achieved faster page loading speeds, improved usability, and reduced infrastructure costs. The result was a stable, high-performing advertising platform tailored for regional business needs.
Challenges and Pains
Unstable Legacy Foundation
Fortuna’s initial platform was partially developed with poor performance, broken features, and unreliable core role logic. Key user types (vendors, admins, customers) frequently encountered incorrect data and inconsistent access to platform functionality.
Performance and UX Bottlenecks
Slow loading times, inefficient database structures, and unoptimized image handling created a frustrating experience for end users. Additionally, the lack of CI/CD pipelines made deployment sluggish and error-prone.
Missing Critical Features
Essential capabilities like Facebook login, localization, multitenancy, and global product search were either broken or missing. These gaps hindered user adoption and limited the platform’s potential to scale across regions.
Solution
- Technical Audit and Refactoring
A full audit of the codebase, infrastructure, and software architecture laid the foundation for improvement. Intelvision restructured the database and fixed broken logic across user roles to stabilize the system.
- Feature Enhancement and Optimization
We implemented localization, Facebook login, multitenancy support, and a robust global search feature. The admin panel and product management tools were rebuilt to enable smoother business operations. - CI/CD and Infrastructure Migration
A customized CI/CD pipeline was introduced, and the platform was migrated to a more efficient hosting environment—cutting infrastructure costs and improving performance. Visual assets were also optimized to reduce load time.
Tech stack
Project Features
🔹 Custom report generation with personalized analytics dashboards
🔹 Identity Server integration for secure user authentication
🔹 Advanced audio data module for analyzing and storing MP3 files
🔹 Campaign manager for scheduling promotions and inserting audio ads
🔹 Multilingual website localization to support regional growth
🔹 Bulk MP3 upload with real-time progress tracking and action options
🔹 Breadcrumb navigation for improved user orientation
🔹 Dashboard with campaign performance, plays, and broadcasting data
🔹 Post evaluation module for tracking content performance across channels
