GiFiT
GiFiT enhances the gifting experience in eCommerce by enabling customers to send personalized digital messages—text, photos, videos, and GIFs—delivered with the physical gift package via a secure QR code.
- Time to hire – 14 days on average
- Core team – Back-end Developer, Front-end Developer, PM, DevOps Engineer, QA Engineer
- Duration – 3 months (MVP phase)
- Budget – USD 20k+
About the company
Our client, a Czech startup in the eCommerce gifting space, came to Intelvision via referral, seeking a reliable tech partner capable of full-cycle product delivery. With growing global interest in gift software platforms, GiFiT set out to disrupt the market with a smart, scalable, and personalized gifting solution for both consumers and businesses.
Project Overview
The GiFiT team partnered with Intelvision to develop a custom web application from scratch that could enhance the corporate gifting experience. Our goal was to create a dynamic platform allowing users to attach multimedia greetings to physical gifts—easily accessed via QR code. With Intelvision’s Talent as a Service model, the client launched their MVP within 3 months while staying under budget. The collaboration delivered stable performance, integrated video streaming, and seamless cross-platform sync for a truly engaging gifting experience.
Challenges and Pains
Product from Scratch in a Short Time
Developing an end-to-end solution from the ground up within a tight timeline required not only technical expertise but disciplined execution and strong ownership across the entire team.
Video Integration & CRM
The project required efficient video handling and streaming for video greeting cards, along with a CRM integration to automate and personalize the gifting workflow for both sender and recipient.
Web & Mobile Synchronization
Users needed to switch between mobile and desktop during the greeting creation process. Real-time synchronization and mobile responsiveness became critical challenges for UX and technical architecture.
Third-Party Marketplace Integration
A key goal was seamless integration with a local marketplace to make gift ordering and personalization intuitive and efficient.
Solution
Intelvision assembled a full-cycle development team to bring the GiFiT platform to life, ensuring both technical excellence and business alignment:
- End-to-End Delivery:
Intelvision provided a full-cycle development team—including frontend, backend, QA, PM, and DevOps—to develop the MVP within 3 months under a $20k+ budget, using a Scrum-based sprint workflow. - Robust Architecture:
We designed and implemented a scalable system with .NET and React, integrating Azure Media Services for efficient video streaming, and Azure Blob for media storage. - QR-Driven Gifting Flow:
We developed a personalized QR code experience that linked to multimedia messages. Users could attach videos, images, and GIFs that were revealed only when the gift was received and scanned. - Cross-Platform Optimization:
Web and mobile versions were fully synchronized, ensuring users could create, edit, and preview greeting cards from any device. Real-time synchronization ensured users could manage greetings across devices, while the admin panel enabled easy tracking, filtering, and management of orders. - CRM Integration:
To automate user engagement and gifting history tracking, we integrated the system with a CRM platform—streamlining both sender and admin workflows.
Tech stack
Project Features
🔹 ASP.NET Core and Entity Framework Core for scalable backend and database operations
🔹 React and Redux for responsive, dynamic front-end UI
🔹 Azure Media Services for fast, cost-effective video upload and streaming
🔹 Azure Blob for secure multimedia storage
🔹 QR code generation and scanning for personalized gift unlocking
🔹 CRM integration for automated gift workflows and user management
🔹 Admin panel for order tracking, filtering, and management
🔹 Synchronization between mobile and desktop platforms
🔹 Localization support via Microsoft extensions
What our customer says
Intelvision provided efficient and high-qualified expertise, frequent communication, and understood in detail the complexity of the codebase. They followed all the agreed arrangements and delivered exactly what I asked for.
